When you take advantage of the right voice over services and have the right voice over actors speak life into your brands, you have the potential to boost the reception and perception of your brand within the heart and minds of your consumers. Research has shown how significant the impact a right voice can play in popular culture. It is for this reason that most voices in movies and shows remain with the audience long after watching them. As a result of this, it is vital that you recognize the power that voices hold and take advantage of the right voice to help your brand connect on a personal level with your consumers.
How can you exploit this power for your brand?
There is a theory referred to as “experiential crossing” and this is used to describe the phenomenon where an audience, after hearing a character voice, still have that voice in their head narrating mental events. This is very popular with books and movies where a person who has seen a movie adaptation of a book is now reading the book itself and now imagines the character voices when visualizing different scenes.
You can exploit this concept of experiential crossing to help your brand connect with your consumers on a deeply personal level. With the right voice over talents, you can successfully get under your customers’ skin.
We have seen countless examples where a certain voice has become synonymous with a product or a brand and this does not happen by accident. Companies who have used these voice over actors for their first campaign have seen how much the consumers love it and have decided to stick to that voice for all other promotions of that product.
A professional voice over service will offer you much more than voices and sound bites but also brings emotion to the character that resonates with the consumer in that particular region you are advertising. You need to really understand how effective the right voice over talent is for the image of your product because you can rest assured that the consumers know the difference.
Find the right voice, hit the right notes.