If you wish to attain the optimum levels of engagement with your online content, you need to look beyond the traditional text and graphics. One of the most effective tools out there right now is animated explainer videos. These videos talk about your products and services and help introduce your company to your audience who hopefully will become your customers.
You can have these videos made in various formats. One of the more popular formats is the whiteboard explainer videos with simple cartoon animations writing out text that tell a story. These videos are not complete without a voice over and this is where we at Flyvoiceovers come in to the picture. You need professional voice over artists to actually tell the story of your company, your product and your service.
Explainer videos are great and they deliver exceptional results. They have also been found to increase conversions and engagement. Another very important use for these videos is that they explain everything in the simplest way possible that you don’t have clients calling in to ask about things they should already know.
Why are these explainer videos very effective? How do they improve conversions and content engagement? There are a variety of reasons but we will be going through a few of them here.
Videos Are Just Fun
It is an established fact that more people prefer video to plain text when they visit sites. This is shown in a survey carried out by the Wyzowl 2016 State of Video Marketing survey. According to the survey, 98% of users say they have watched an explainer video to learn about a company and its products and services and another 69% say they will prefer to just watch a video when trying to learn about a company. Videos are just easier to watch and can be quite fun thus engagement and conversions can only go up.
Because these videos are fun, visitors tend to spend a lot more time on your site and the more time they spend, the better it is for your site. Google really rates retention and this factors into how your site or content ranks at the end of the day.
We've now seen that these videos are fun and they keep visitors on your site longer. These factor into the next step here. When visitors have a very good time knowing about you and your products and services, chances are that they will be more interested in trying you out and this will play out as an increase in sales for you.
Explainer videos are very versatile and you can use them in whatever way suits you best. It is still guaranteed to get you results. All you have to do is to put everything together in the right way. One very critical aspect of these videos is the voice over. However great your graphics and text is, if you get the voice over wrong, you won’t pull it off.
If you are looking at creating effective explainer videos like the ones we have here, you need to take your time to hire the best voice over talents at the most affordable price to you. Hit us up at Flyvoiceovers and take your businesses to the next step.