Voice-acting and voice over productions are two pieces to the puzzle of your voice over projects. There are a couple of things you need to look out for when hiring someone or a company to voice your adverts and brand videos. The success of your campaign will depend largely on the voice acting and how well the production is put together. So without further ado, here are a few things to look out for:
1. Seamless Blend of Voice and Message
When potential customers and clients stumble upon your videos, there needs to be a marriage between the narrator’s voice and the message being passed across by the visuals in that video. You can’t have your listeners overly distracted by an off-putting attribute of the voice and lose interest in your video. A lot of things come to play here and careful attention has to be paid into subtle details like gender, accent, nationality, pitch of voice, tone of voice and pace.
2. Spotlight is on the Video
When a voice over project is executed properly, the listener will pay full attention to the message and the video being played. The voice-over artists’ job is simply to hold his attention to the video. As important as the voicing is, you don’t want your voice over to be the star of the show. Your goal at the end of the day is for listeners to get whatever message you’re trying to pass across. The voice talent is simply there to facilitate that goal and nothing else.
A lot of times with voice overs and voice talents, there are little nuances and subtle attributes that you are looking for that really suites your brand and you will know when you’ve landed the perfect voice for your project. It is important to have access to a cross section of voice talents who are all excellent at what they do and this is something that Flyvoiceovers is very well positioned to offer you as a service.
The voice over process is a science and an art at the same time. A lot of the decisions that you will need to make will be from experience (which we have a wealth of) and some other decisions will be made based on how comfortable you are with it. At the end of the day, we at Flyvoiceovers are committed to providing the best voice over services to you the client and our goal is that you connect with your clients and potential customers in the way that suits you most.